Monday, March 15th, I’m launching an ebook titled, How to Lead the **** Out of Change: A Toolkit to Make Ideas Happen.
Change management innovated. That’s what you’re going to experience.
I share insights and methods of uber-productive creative leaders and teams – companies like IDEO and Procter&Gamble, and individuals like authors Seth Godin and David Rock, Harvard Business Professor and author Rosabeth Moss Kanter, Rotman School of Management dean and author Roger Martin, visionary and world-leading innovator Bruce Mau, and IDEO CEO Tim Brown, among others.
There is a ton of useful information in this thorough, user-friendly ebook that walks you through how to take your idea, your change, from spark through to implementation while connecting, communicating, and collaborating to create change that people want to follow.
I’m assuming you’ve already tried a bunch of stuff to ‘manage’ change in your organization or team. So I’m not going to give you the “let’s create a communication plan and manage resistance” business jargon and pretend that’s enough to solve your problems. This also isn’t about the usual change management ‘best practices’ (develop your ’sponsorship model’, create a ‘burning platform’, build awareness, oh and people need to be motivated, and don’t forget to train them too!).
I’m talking about innovation in how to lead change. The foundation of this process is a fundamental shift in how we lead change. All based on the belief that we can design change, design ideas, that people understand, talk about, willingly adopt, and even celebrate. Get the change right, get the design right, and people will follow.
The content is solid, research based, and valuable. I’m proud of this book, so I’m excited!
You can see a short teaser of the content here. I recommend getting on the list. People on the list will be the first to know and receive a discount only to those on the list.


{ 4 comments… read them below or add one }
Melissa, you did it again. This material is amazing. It is easy to read and understand without all that corporate jargon.
Lynn, you are too kind. Enjoy your vacation – I got your email and will respond by Friday.
Cheers!
Melissa
Sustaining success depends on an organization’s ability to adapt to a changing environment – whether it’s an external change, such as a transformative technology or a changing economy, or an internal one, such as a restructuring or key process overhaul. Unfortunately, 70% of organizational transformations fail. Why? Because to many crucial elements in the change process are skipped:
http://www.torbenrick.eu/t/r/kho
Best wishes/Mit besten Grüßen/Med venlig hilsen
Torben Rick
http://www.rick.dk
Hi Rick,
Thanks for the comments. Yes, many steps are missed and I would add that many of today's conventional change management methodologies need some serious innovation and new thinking. Conventional approaches teach people how to swim at the surface. Leading change requires going deep, under the surface. Teaching people how to shape ideas, connect with people, and design change that people want to follow is where I've seen real change happen.
Cheers!
Melissa